Prepared for Ere Perez · 12 November 2026

Your pitch to The Good Trade, ready to send

The Good Trade's review of the best clean foundations lists nine brands and says it adds new products when they meet four criteria. Ere Perez isn't on it yet. Below is a short note from you to its editor, Stephanie Fallon, written against those four criteria, with the source for every line.

9 brandsRMS, Jones Road, ILIA, MERIT, Ogee, Well People, Kosas, Saie, Juice Beauty

July 23, 2026"updated" date on the page, read 12 Nov

Stephanie Fallon"Edited by", Contributing Editor

0 mentionsof Ere Perez on the page today

Why this page: when we asked Claude and Perplexity, as a US shopper, which foundation to try for sensitive skin (7 Nov 2026), Claude cited this review in two of three answers and Perplexity in one.

The email

To: Stephanie Fallon, The Good Trade
Subject: Oat Milk Foundation for your clean foundation review

Hi Stephanie,

I'm Ere, founder of Ere Perez. I've been making clean, sensitive-safe makeup since our first mascara in 2002.

I loved your clean foundation review, especially testing on two very different skin types, and I'd love our Oat Milk Foundation considered for the next update. It meets your four criteria:

Nontoxic: more than 2,700 ingredients left out, including silicones, parabens and synthetic fragrance, and every ingredient is on the label. Vegan and PETA certified cruelty free.

Shade matching: 16 shades, a shade quiz that takes under a minute, and a shade finder that matches from the foundation you wear now.

Skincare first: oat, peach and vitamin E, with light, buildable medium coverage and a dewy finish. Best Foundation/Concealer at the Clean & Conscious Awards 2025.

Affordable: $44, shipped from our US warehouse.

Happy to send full size tubes for both testers. Tell me the shade you each wear now and we'll match it.

Warmly,
Ere

156 words. Plain text, no attachments.

Send it from your inboxIt reads as yours, because it is. Change any line you like.

Where to find herStephanie's author page on The Good Trade: thegoodtrade.com/author/stephanie-fallon. We have not looked up or listed any private address.

When she repliesAsk for the foundation and shade each tester wears now, run them through your Shade Finder, and ship from the US warehouse.

Why it fits their criteria

Their criterion	What the page says	Oat Milk Foundation, from your own pages
Nontoxic✓	Each brand below demonstrates a level of commitment to sourcing clean ingredients only.The Good Trade	Excludes "over 2,700 ingredients, including alcohol, silicones, parabens, sulphates (SLS/SLES) and PEGs"; "free from synthetic fragrances"; "Every ingredient is clearly listed on both our product labels and website." Certified cruelty free by PETA. Full Oat Milk label printed on the product page.FAQ · Product page · Clean beauty benchmark
Shade matching✓	If the brand offered a shade finding quiz, we used that to choose our shades. Otherwise, we relied on photos and our best guesses.The Good Trade	16 shades. A shade quiz ("under 60 seconds"), a Shade Finder powered by Match My Makeup that matches from "your current brand and shade", a virtual try on, and a one-time complimentary shade exchange (the shopper covers return shipping).Find my shade · Product page
Skincare first✓	Everything that made the cut were the products that made our skin look and feel better after use, not worse.The Good Trade	"A lightweight foundation with buildable medium coverage and a fresh, dewy finish"; oat milk, peach and vitamin E; "Clean, skin-loving formula for sensitive skin"; "Winner! Clean & Conscious Awards 2025 Best Foundation/Concealer"; rated 4.8 out of 5 from 365 reviews.Product page
Affordable✓	You'll find foundations at various price points on this list, so there's something for every budget.The Good Trade	$44.00 on the US store, 30 ml. The price ranges printed for the nine brands run from $16 to $56. US orders ship from Ere Perez's US warehouse.Product page · Shipping

Who is on the list today

RMS BeautyBest for: Full coverage · $25 to $50

Jones RoadBest for: Moisturizing · $28 to $46

ILIABest for: Sensitive skin · $32 to $56

MERITBest for: Tinted SPF · $38

OgeeBest for: Certified organic and cruelty free · $33 to $49

Well PeopleBest for: Budget friendly · $26 to $30

KosasBest for: Acne-prone skin · $17 to $45

SaieBest for: Brightening · $16 to $40

Juice BeautyBest for: Botanical foundation · $45

Ere Perez Oat Milk FoundationNot listed · $44

Labels and price ranges as printed on the review, 12 Nov 2026.

What we kept out of the note

Gluten free. Your FAQ says the Oat Milk Foundation cannot be certified gluten free because of the oats.
Certified organic. Your FAQ says Ere Perez uses organic ingredients where possible but is not a certified organic company.
"Samples". Your FAQ says you do not offer samples right now, so the note offers full size tubes instead.
Any claim that it prevents irritation. The note sticks to your own wording ("sensitive-safe", from your founder page) and claims nothing stronger.
Where else it is sold in the US. Not checked today, so not claimed.

Sources, all read 12 November 2026

The Good Trade, "Our Review Of The Best Clean Foundations (2026)": https://www.thegoodtrade.com/features/organic-and-natural-foundations-for-every-skin-type/
Ere Perez, Oat Milk Foundation (US store): https://ereperez.com/en-us/products/oat-milk-foundations
Ere Perez, find my shade: https://ereperez.com/en-us/pages/find-my-shade
Ere Perez, FAQs: https://ereperez.com/pages/faqs
Ere Perez, clean beauty benchmark: https://ereperez.com/pages/clean-beauty-benchmark
Ere Perez, shipping and returns: https://ereperez.com/pages/shipping-returns
Ere Perez, meet the founder: https://ereperez.com/en-us/pages/meet-the-founder
AI answer check, 7 Nov 2026: three sensitive skin questions asked as a US shopper in ChatGPT, Claude, Perplexity and Google. The Good Trade review was cited by Claude (two answers) and Perplexity (one answer).